NEWTON RUNNING RECEIVES MOST INNOVATIVE PRODUCT AWARD
Terra Momentus Off-Road Guidance Trainer recognized by Triathlon America
Newton Running’s Terra Momentus Off-Road Guidance Trainer shoe was awarded “Best Innovative Product of 2010 from “Triathlon America,” an industry organization dedicated to promoting the sport and business of triathlon.
“Newton Running is very honored to receive this recognition from our industry peers,” says Keith Simmons, president of Newton Running, the leading natural running footwear brand. Simmons accepted the award on behalf of Newton co-founder and shoe designer Danny Abshire. The award was presented by Active Network at the first annual Triathlon America Conference on February 28 in La Jolla, California.
Award winners were determined by a National Voting Panel comprised of Triathlon America founders and 10 members of the triathlon community including athlete icons Mark Allen, Dave Scott, Paula Newby-Fraser, Karen Smyers plus NBC Today Show host Natalie Morales.
“We are pleased to recognize Newton for its innovative natural-running shoe designs including the Action/Reaction Technology®,” says Jack Caress, president of Triathlon America.
About Triathlon America
Triathlon America is an industry organization dedicated to promoting the sport and business of triathlon. Founded by a coalition of industry leaders, Triathlon America advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport. For more information, please visit www.triathlonamerica.com.
Newton Running Introduces Trail Shoes, New Styles and Colors
Get the Newton Terra Momentus only in RUNNR.
Newton unveils 2011Terra Momentus Off-Road Guidance Trainer
Newton Running, the leading Natural Running footwear brand, offers four new shoe models as well as updated colorways and designs across the line. The spring line includes a new men’s and women’s stability guidance trainer as well as the much-anticipated introduction of Newton trail running shoes, which will be available in RUNNR and select Toby’s Sports outlets by August 2011
“In just our third year of business, Newton is excited to offer 16 different shoe models to accommodate runners of all abilities who want to improve their form, speed and efficiency,” states Newton Running President, Stephen Gartside. “We’re particularly excited about our new trail shoes, which have been in development for over two years. They’re awesome.” We’re very excited about the new line of Newton shoes, specially the Terra Momentus Off-Road trainer since trail running has been picking up” says RUNNR founder, Toby Claudio
Terra Momentus=Momentum: Newton’s new off-road guidance trainer
Newton’s product development team, Danny Abshire and Ian Adamson, drew upon their respective experiences as an ultra runner and a world champion adventure racer to incorporate Newton’s exclusive technology into new, cutting-edge trail shoes.
Highlighted features include:
• Highly breathable, fast-drying, debris-proof closed mesh upper
• Action/Reaction Technology™ tuned specifically for trail running
• Midfoot chassis for added stability
• High traction, durable outsole
• Weight: Men’s 11.2 oz (size 9) Women’s 9.2 oz (size 7)
Sir and Lady Isaac S: Newton’s new men’s and women’s stability guidance trainer
The Isaac S adds medial posting to the highly successful Sir and Lady Isaac shoes that launched in 2009. The Lady Isaac S also features a new, women’s specific fit pattern in the upper. Other highlighted features include:
• Highly breathable closed mesh upper
• Second generation Action/Reaction technology in the forefoot and heel
• Midfoot chassis for added stability
• Enhanced heel and toe bevel to facilitate transition to a natural gait
• Durable carbon rubber outsole with traction tread
• Weight: Men’s 10.9 oz (size 9) Women’s 8.9 oz (size 7)
Gravitas=Gravity and Motus=Motion: new performance trainer colorways and design updates
The Gravity, Newton’s neutral performance trainer and the Motion, Newton’s stability performance trainer, will both feature an updated outsole design with a new, highly durable rubber compound. Furthermore, both men’s and women’s shoes come in bright, new colorways.
About Newton Running®
Founded in Boulder, Colorado by two passionate runners, Newton Running is the leading Natural Running footwear brand. Using patented Action/Reaction Technology™, Newton Running shoes help runners achieve a faster and more efficient midfoot/forefoot running form with less injury. In addition to its devotion to help people run better, Newton Running is dedicated to reducing the environmental impact of its products and is committed to be a responsible corporate citizen through the support of charitable organizations.
Newton Running shoes are available exclusively at select Toby’s Sports and RUNNR outlets.
For more information on Newton, log onto www.newtonrunning.com and/or on www.runnr.com.ph; www.tobys.com
